Effective Lead ManagementFor a coordinated and automated marketing program, Upswing’s marketing automation
tool has features that allow you to
drive, manage and nurture your leads for accelerated conversions. One single window gives you visibility
into bounce rates,
click throughs, open rates and more allowing you to plan follow-up strategies and convert leads from
Multi-Platform Campaign OutreachUpswing’s omni-channel automation solution has multi-platform management features
allowing you to reach out to your audience through Facebook, Twitter, SMS, Insta, WhatsApp, emails or
intelligent bots to manage website traffic. Optimize your marketing spends by tracking each platform for
their effectiveness and focus on the channel that is giving you significantly higher RoI since every penny
saved is a penny earned.
Predictive AnalyticsPredictive analytics gives the entire admissions process an edge as it enables you to
capture leads from multiple channels
and slice and dice data that gives you visibility into prospective applicants, leads score, communications
and counselor activities and focus on hyper personalized marketing communications to achieve better results
Templated CommunicationsNow choose from hundreds of pre-loaded email templates to send emails with your logo
and content to candidates at various
stages of the admissions funnel. Personalised email communications and attractive email templates
marketing communication from your competitors, besides shortening turn around times with ready-made
a memorable impression on prospects, resulting in greater brand recall.
Integrated Digital MarketingEasy integration of APIs with your digital marketing service providers including SMS
and email service providers such as
Mailchimp, gmail, Zoho or others, helps you manage and track your entire marketing outreach easily, and
gives you more
time to focus on strategies and not on individual software plug-ins.